How to Find the Best Keywords

How to Find the Best Keywords for Your Next Web Article

Writing an article for the web without strategic keyword research is like trying to market a product while blindfolded. Your content may be incredible but there’s a very slim chance it will actually reach people looking for that information.

That’s why finding the right keywords to optimize your article for is one of the most crucial first steps of the content creation process. Rank for terms that web users are actually searching for, and you can drive qualified organic traffic specifically interested in what you wrote.

This comprehensive guide will teach you step-by-step how to research and identify the absolute best primary and secondary keywords to base your next web article around. Follow these pro tips for keywords that convert casual visitors into engaged readers.

Step 1: Brainstorm a Specific Article Topic and Theme

Don’t start by randomly guessing “popular keywords”. First get crystal clear on exactly what you will create content about.

Build a working article topic idea around:

  • A specific issue, question or goal your target readers have
  • Helpful, useful advice and information you can provide
  • Your niche subject matter expertise area

This thematic focus naturally points towards keywords you should optimize for. A technical niche like “cloud computing” has very different search terms compared to informational topics like “travel planning”.

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Without clarity of your article’s purpose and audience, keyword research takes ten times longer scrolling through irrelevant terms unlikely to drive readers.

👉Pro Tip: Limit yourself to one core focus area per article – don’t bounce between multiple disjointed ideas or keywords.

Step 2: Create a List of Primary Keyword Variations

Now start brainstorming the main words and phrases web users would likely enter into Google to find articles about your chosen topic.

Categorize keywords into:

Head Terms

The crucial anchor phrase that precisely summarizes your article’s topic explains what the content helps readers do, achieve or learn.

Semantic Variations

Other vocabulary alternatives, synonyms and related terminology for the primary focus keywords that searchers may use in queries.

Question Formats

Reframe main keywords into how readers ask questions about the topic, like their search intents seeking that info.

The seed list from your knowledge gives initial keyword candidates. Next, expand and refine further with organized research.

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Step 3: Use Keyword Research Tools to Find Additional Keyword Ideas

Typing some intuitive keywords into Google itself shows search volume and gives added suggestions. But dedicated keyword research tools provide far more refined direction through extensive search data.

Helpful free options include:

Or use paid tools like Ahrefs, SEMrush, Moz and KWFinder for advanced capabilities like:

  • Keywords grouped into related topics and subtopics
  • Filtering keywords by search volume, competitiveness etc
  • Getting recommendations tailored to a target URL
  • Tracking keyword ranking positions over time

Input your initial “seed keywords” into 2-3 tools and scan through the extensive results for hidden gems aligned with your chosen specific article focus.

👉Pro Tip: Focus on mid-tail keywords with adequate search volume – not just ultra-generic or super long-tail terms.

Step 4: Make a Prioritized List of 10-20 Keywords to Target

With a messy sea of hundreds of keyword ideas in front of you now, firm discipline is needed to narrow down. Prioritize keywords based on:

Search Volume

Monthly searches indicate potential traffic reach if you rank well. But also check historical trends – growing or declining?


How saturated is each keyword? Can you realistically rank on page 1 soon?


Aligns very closely to your article topic, platform and monetization goals?

Commercial Value

Keywords that convert visitors best into buyers, email subscribers etc

Optimization Difficulty

Easier to naturally optimize for without awkward over-stuffing?

Finally decide on your 10-20 primary keywords and semantic variations covering your main topics to optimize around based on the above criteria.

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Step 5: Optimize Article Content for Each Main Keyword

With your honed, ranked keyword list in place, strategically write your article content around optimizing for them.

Primary Focus Keywords

Feature exact match anchor keywords in key areas:

  • Page + H1 Title
  • Subheadings: Strategically break up text with H2s and H3s
  • Intro paragraph
  • First mention in text
  • Summary
  • File name if media asset

Secondary Semantic Matches

Naturally work secondary synonyms and semantic matches into paragraph copy around relevant context.

👉Pro Tip: Never force keywords unnaturally! Write for readers first, with optimization layered in smoothly.

Additionally enrich content by directly answering visitors’ key questions around keywords revealed through earlier Question Format research. Support points with data, multimedia and external validated resources.

Following an informed keyword-centric approach when creating any web article sets you up for success connecting with the right readers for years to come through organic search.

Execute Ongoing Search Intelligence Tracking

Treat keyword research as an ongoing optimization process, not a one-time task.

Consistently track keyword positions over the months after publishing using sites like Google Search Console and SEMrush Rank Tracking.

Observe which terms show early traction with rankings vs those lagging. Double down on better performing buckets through internal links and content updates.

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Expand research for new articles in that topical cluster while retiring lost-cause keywords dragging you down.

With relentless search intelligence tracking and data-driven iteration, your content ultimately magnetizes motivated visitors through those high-converting keywords revealing precisely what your best audience seeks.

Finding the perfect keyword balance and alignment ensures your articles answer the calls web searchers make every second asking for solutions to their burning questions – with your page delivering directly in front of them.

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