Online shopping in Pakistan has grown enormously over the past decade, with more and more people choosing to purchase products through e-commerce websites rather than visiting traditional brick-and-mortar stores. The convenience, discounts, deals, cash-on-delivery options, and vast selection available online are just some of the reasons why online shopping continues to rise in popularity across the country.
Article Highlights
When looking for the best online shopping sites in Pakistan that offer the greatest variety of products at the best prices with reliable service, here are 10 leading e-commerce platforms to consider:
1. Daraz
Daraz is the most popular online shopping site in Pakistan. Originally founded in Pakistan in 2012, it expanded to serve Bangladesh, Sri Lanka, Myanmar, and Nepal as the leading online marketplace in South Asia. It was acquired by Alibaba Group in 2018. Daraz hosts over 100 million products across 30 categories with everything from fashion and beauty items to home appliances, electronics, phones, automotive parts and more.
With convenient features like cash on delivery, fast shipping, easy returns, and buyer protection, along with daily flash sales and discounts up to 80% off, it’s no surprise Daraz is most Pakistani’s first stop for online shopping.
2. Goto
Goto strives to make online shopping effortless, cheap, and risk-free. Founded in Pakistan in 2020, it has quickly grown to offer 10 million products from certified sellers with a focus on guaranteed authenticity. Categories span grocery, beauty, appliances, electronics, mobiles, computing, and fashion.
Useful features include virtual shopping via live audio/video customer support, free returns up to 30 days after purchase, and brick-and-mortar storefronts in all major Pakistani cities to view products in person. Combined with exclusive discounts and a loyalty rewards program, Goto is easy to recommend.
3. Telemart
Telemart positions itself as Pakistan’s biggest online megastore with over 5 million products listed from certified resellers. Product categories include electronics, computers, home appliances, fashion, health products, babies and kids items, sports equipment, automotive accessories, and groceries.
As one of the longest operating e-commerce sites in Pakistan after starting in 2001, Telemart has won over millions of loyal customers thanks to guaranteed cash on delivery, same-day shipping, discounted deals up to 50% off, and dedicated customer support. They also operate a network of physical Telemart stores nationwide for added convenience.
4. Yayvo
Yayvo empowers shoppers with an economical online shopping experience and excellent customer service. As Pakistan’s first e-commerce site when founded in 2005, it has maintained a reputation for trustworthy online retail focusing on electronic devices, fashion accessories, healthcare items, groceries, home appliances, kids’ products, sports accessories, computing devices, and automotive parts.
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Yayvo accepts multiple payment options beyond cash on delivery for added flexibility, including credit cards, debit cards, internet banking, mobile account transfers, and gift cards. Reasonable pricing, regular promotions up to 75% off, and dedicated customer support make Yayvo a reliable choice.
5. Shophive
Shophive strives to give Pakistani online shoppers an international e-commerce experience comparable to Amazon or eBay. It launched in 2012 as a Peshawar-based startup and now verifies suppliers to minimise risk and maintain standards. Shophive lists over 1 million products spanning electronics, mobiles, computing devices, home appliances, fashion items, beauty products, automotive accessories, sports goods, groceries, and kids’ merchandise.
Free cash on delivery, buyer protection plans, an effective return policy, exclusive deals and quick processing times provide buyers confidence when purchasing on Shophive. Customer priorities and education drive their vision to responsibly modernise Pakistani e-commerce.
6. Symbios
Symbios focuses exclusively on providing genuine electronics, mobile devices, and computing products with verifiable warranties in Pakistan. Started in 2004, Symbios works directly with electronics brands like Samsung, Sony, Dawlance, LG, Haier, Huawei, HP, Dell Tecno, Infinix, and more to list discounted prices on real products.
Categorised shopping, special deals, fast nationwide delivery, dedicated support teams, and flexible payment options make purchasing electronics and devices more affordable. As an official online retailer for major brands, Symbios is a trusted source.
7. Naheed Super Market
Naheed Super Market brings their 80+ years as one of Pakistan’s largest retail chains into e-commerce as both an online shopping store and physical retailer. Focused on groceries, home essentials, beauty products, fashion, and kids’ items, Naheed caters to everyday household needs at economical rates.
Reputable supply chain partnerships enable Naheed to deliver authentic brands like Unilever, Nestle, P&G, Johnson & Johnson, Haleeb, and more to doorsteps nationwide. Consolidating real-world and digital retail gives buyers confidence in product quality and after-sales support.
8. Chaldal
Chaldal is an online grocery delivery app launched in Dhaka, Bangladesh in 2013 and now operating in Pakistan that brings convenience and affordability to everyday shopping. Available in Lahore, Karachi and Islamabad, Chaldal partners with reputable brands to stocks fruits, vegetables, bakery items, snacks, beverages, dairy, frozen foods, grains, hygiene products plus home essentials.
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A user-friendly app allows customers to search items, build delivery orders, schedule delivery times, make payments, and track orders. As a modern online kiryana store catering professional, economical grocery delivery, even late night, Chaldal makes life easier.
9. Hopps Group
Hopps Group ambitiously envisions digitally transforming retail across Asia and operates multiple online stores catering electronics, fashion, kids’ products, sports accessories, groceries and more while building a trusted consumer brand. By partnering directly with manufacturers to procure authentic merchandise, Hopps Group can provide genuine products at attractive prices.
Hopps Group retail sites like Hopps, Hopps Kids, ClickMall, and Hopps Health currently serve customers nationwide with additional sites for auto parts, jewelry, property, and ride sharing in development as they pursue their vision of end-to-end digital commerce.
10. Swipha eStore
Sipha eStore provides over 50,000 pharmaceutical products listed online encompassing prescription and OTC medications plus healthcare supplements and devices. In partnership with Sipha Laboratories as a manufacturer and retailer for over three decades, Swipha eStore gives customers affordable access to genuine medicines available with free next-day delivery when ordering 2+ items.
As an end-to-end healthcare e-commerce site, Swipha eStore maintains rigorous international quality standards and teams including professional pharmacists to ensure patient safety and satisfaction. Verified medicine authenticity gives buyers confidence in treatment effectiveness.
Conclusion
This covers 10 highly recommended online shopping websites available to Pakistani consumers showcasing the diversity of quality e-commerce platforms catering everything from fashion to groceries to electronics accessible locally. While international retailers like Amazon do not operate domestically, excellent alternatives exist with many services like cash on delivery, discounted deals, rewards programs and real-world retailers to build buyer trust and convenience.
So if you live in Pakistan and want to avoid traffic and long store lines to shop from the comfort of home, these websites make it easy to save time and money. Try out trusted platforms like Daraz, Goto and Telemart for the biggest selections or category specialists like Swipha eStore for healthcare needs or Hopps Group for sports accessories as the options grow each day. Happy online shopping!